About us

We were tired of paying for data that did not deliver.

Hyper-Geo is built by Fortitude Labs. We are a small team that is passionate about data, and we have spent the last 15 years working in, and leading, marketing and marketing technology.

The problem we kept running into

In every role we have held, the story with data providers was the same. The data was expensive, it was often out of date, it was hard to tell where it came from, and it rarely turned into a better campaign. The invoice always arrived. The outcome often did not.

What changed

The UK now publishes an extraordinary amount of open data. Census, energy certificates, property sales, fuel prices, charge points, transport, broadband and more. It is official, it is refreshed, and it is free to use. Combined properly, it should give marketers better targeting and insight than many of the products they pay a premium for.

Why we built Hyper-Geo

That data has always been there, but used raw it means nothing. So we built the algorithms that bring it to life. You define the question you want answered, we work out how to answer it, and Hyper-Geo appends the answer to every contact on your list. The result is better conversations with your customers: a more personal message, the right customers targeted and far less waste.

Adam OldfieldFounder, Fortitude LabsAdam has spent 15 years as CEO of technology businesses, and founded one of the UK’s largest and best-loved marketing automation platforms. Years of working with automotive, fleet, travel and home improvement brands showed him a significant opportunity: to sharpen how they find and target customers, and to do it for far less than they were paying.

What we believe

Four things we will not compromise on

Answers, not raw data

Open data has always been there, but raw it means nothing. Our algorithms bring it to life and append it to your contacts as plain answers, ready to use in a campaign, not another spreadsheet to decode.

Honest confidence

Every answer carries a High, Medium or Low confidence, so you know which ones to lean on and which to treat with care.

Public data, properly combined

More than 20 official and open UK data sources, joined at postcode level and kept fresh, in one view of every contact.

Measured by outcomes

We judge Hyper-Geo by less wasted spend and better targeting, not by how many columns we can bolt onto your file.

See what your own list can tell you

Your first 200 contacts are free. Or book a time with Adam and we will walk you through it.

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