Q01Electric vehicles
How ready is this household for an EV?
Band A-E with the reasons.
EPC registerLand RegistryCensus 2021Census travel+4
Automotive & fleet · open data insight
The right offer for every driver.
Who can charge at home, what they pay at their nearest pump, which dealer they can actually reach. The data to answer all of that has always been in UK open data. Hyper-Geo's algorithms turn it into answers and append them to every driver on your list, so each campaign speaks to their situation, not an average.
Automotive & fleetFuel cardsWF2 9AA
Fleet depot, Wakefield
Nearest forecourtMorrisons, 198.9pDiesel · 0.6 miles
Local pump average200.2p dieselNearest three forecourts
Second nearestShell Ossett, 201.9pDiesel · 0.9 miles
Your card price190.9pFrom your own file
Third nearestEsso Ossett, 199.9pDiesel · 0.9 miles
Saving on your card9.3p a litreAbout £160 a year per van
21
Insights for this sector
Each with its own confidence
20+
UK data sources
Official and public, combined into one view
1.8m
Live UK postcodes
England, Wales, Scotland, Northern Ireland
100k
Contacts per job
Insight appended in minutes
Open data, brought to life
What do you wish you knew about every customer on your list?
Type it in plain English. We will tell you straight whether we can answer it from UK open data, how our algorithms work it out, and exactly what gets appended to every contact.
Or pick insight we already append
Built for
Dealer groupsManufacturersLeasing and fleetCharge point networksFuel cards
The reality
Everyone gets the same EV email. Most of them can't charge at home.
Car buyers are not one audience. A detached house with a driveway and two cars is a different conversation from a city flat with on-street parking. Without that context, campaigns default to the same message for everyone and the budget follows.
01
Wrong offer, wrong home
Pushing home charging to people in flats wastes the spend and the goodwill.
02
Nearest dealer is a guess
Postcode radius ignores motorways, rivers and the actual drive. Customers go to the one that is easiest to reach.
03
Mileage drives the maths
A 15,000 mile driver saves very differently from a 5,000 mile one. Most lists cannot tell them apart.
What it changes
What automotive and fleet teams do with it.
01
Target EV-ready households
Lead with the households most likely to switch, and give the rest a reason that fits them.
02
Route leads to the right dealer
Allocate every contact to the showroom they can reach fastest, by real drive time.
03
Talk real savings
Quote what switching would save a year, worked out from local fuel prices and their likely mileage.
04
Size fleet and second-car demand
Find multi-car households, long commuters and high-mileage areas before you brief a campaign.
The insight we append
21 insights, appended to every contact.
Each one is built from UK open data by our own algorithms. Swipe through them and open any to see where it comes from, how our algorithms work it out, step by step, and the model we use. Every answer arrives with its own High, Medium or Low confidence, and you pay only for the insight you tick.
Q02Electric vehicles
Can they charge an EV at home?
Likely, Possible or Unlikely, from driveway likelihood.
EPC registerLand RegistryCensus 2021
Q03Electric vehicles
How much would they save a year by switching to EV?
Pounds per year versus local petrol prices. Negative means EV costs more.
Census travelNational Travel SurveyFuel FinderCharge point feeds+3
Q04Electric vehicles
How good is public charging near them?
Good, Patchy or Poor, plus the nearest rapid charger.
Charge point feedsRoad network
Q05Electric vehicles
Do homes nearby have solar panels (cheap charging)?
% of homes with solar.
EPC register
Q06Dealers and access
Which of my dealers is nearest, and how long to drive?
Needs your dealer list.
Your sitesRoad network
Q07Dealers and access
Where is their nearest fuel station and what does petrol cost?
Nearest forecourt, drive time and local average E10 price.
Fuel FinderRoad network
Q08Household
How affluent is the area?
Band A-E.
Land RegistryCensus 2021Retail Points
Q09Household
Are they a good fit for a premium brand?
Yes, Maybe or No.
Land RegistryCensus 2021Retail Points
Q10Household
Is a second car likely?
Yes or No, from Census car ownership.
Census 2021
Q11Household
How many cars per household?
Census average.
Census 2021
Q12Household
Are they likely to need a family car?
Yes or No, from households with children.
Census travel
Q13Household
Is this an older driver area?
Yes or No, 30%+ aged 65 or over.
Census 2021
Q14Household
Is it a new build area (chargers often fitted)?
Yes or No.
Land Registry
Q15Household
Do they own their home (can fit a charger)?
Yes, Likely or Unlikely.
Census 2021
Q16Household
What broadband do they have (connected car and smart charger setup)?
Gigabit, Ultrafast, Superfast or Slow.
Ofcom broadband
Q17Driving
What is their likely annual mileage?
Band.
Census travelNational Travel Survey
Q18Driving
How dependent on the car are they?
High, Medium or Low.
Census 2021Census travelNaPTANORR station usage
Q19Driving
Do they commute a long way?
Yes or No, 25%+ commuting 30km or more.
Census travel
Q20Driving
Do they work from home?
High, Some or Low.
Census travel
Q21Driving
How good is mobile signal locally?
Good, Mixed or Weak, from indoor 4G across all four networks.
Ofcom mobile
A real example
Exactly what comes back.
Three real postcodes run through the platform. Every answer sits next to its confidence. A negative saving would mean an EV costs that household more.
| postcode | ev_ready | home_charging | ev_saving_gbp | nearest_dealer | dealer_min | mileage_band | confidence |
|---|---|---|---|---|---|---|---|
| LS17 0AD | B | Likely | 1,700 | Leeds showroom | 28 | 15,000+ mi | High |
| GU1 3JR | A | Likely | 1,190 | London showroom | 44 | 10,000 to 15,000 | High |
| M14 6ZT | C | Unlikely | 10 | Leeds showroom | 61 | 5,000 to 10,000 | High |
Scroll the table sideways on a phone. The full file has one column per insight and one confidence column for each.
How it works
Your list in. Insight appended.
01
Upload your list
CSV or Excel, up to 100,000 contacts. Names and postcodes are all we need. Anything else you carry through stays yours.
02
Define your question
Pick your sector and tick the questions you want answered. We have already worked out how to answer each one. Choose how closest is measured: straight line, road distance or drive time.
03
Get it appended
Your file back in minutes with the insight added to every contact, each answer next to its confidence, ready for your CRM or campaign tool.
Your own locations
Add your dealers. Every driver gets the one they can actually reach.
Upload your dealer or service centre list with your customer list. Hyper-Geo finds the closest to every driver, by straight line, road distance or real drive time, and appends the details you choose. Route every lead to the right dealer and name it in the message.
- Up to 5,000 of your dealersA CSV or Excel file with a postcode column. We spot the postcode column for you and show any postcode we cannot place before you pay.
- Nearest 1, 2 or 3, closest firstSide by side on every contact, each with the distance in miles and the drive time in minutes.
- Your details appendedBranch name, phone number, manager, opening hours. Pick the columns and we add them to every contact.
1Leeds North · 14 min2Harrogate · 21 min3Wakefield · 38 minYour customer
| contact | branch_1_name | branch_1_drive_min | branch_1_miles | branch_1_phone | branch_2_name | branch_2_drive_min |
|---|---|---|---|---|---|---|
| Sarah Holt | Leeds North | 14 | 6.2 | 0113 496 0000 | Harrogate | 21 |
| James Barker | Guildford | 9 | 3.4 | 01632 960 000 | Woking | 17 |
Closest, measured properly
The nearest by road is often not the nearest on a map.
For one in five UK postcodes, the closest petrol station by road is a different one from the closest as the crow flies. Rivers, estuaries and motorways see to that. Choose how closest is measured, job by job.
Straight lineIncluded
As the crow flies. Fast and fine for broad targeting. Drive times shown are estimates.
Road distanceUpgrade
The nearest place by the actual distance you would drive, on the full UK road network.
Drive timeUpgrade
The nearest place by how long it takes to get there. The most accurate answer to "closest".
Try it now
Live fuel and charging prices near any postcode.
The same data a fleet or fuel card job uses. Five free checks a day.
Five checks a day per visitor. These are the real numbers, from the same data a paid job uses.
Where the insight comes from
It was always there. In official UK data.
Census 2021ONS, NRS and NISRA. Households, tenure, cars, age, commuting.
House pricesHM Land Registry price paid, every sale since 2020.
Energy certificatesEvery domestic EPC in England and Wales.
Broadband and mobileOfcom Connected Nations, every postcode.
Fuel and chargingThe government fuel price scheme and live charge point operator feeds.
TransportEvery rail station, coach station, airport and ferry port.
The data was always there. Now make it mean something.
Access is by approved work domain. Tell us who you are and we will set up your company, agree a rate and append insight to your first 200 contacts free.
Request access