Q01Getting there
What is their closest airport?
Name and estimated drive time. Bigger airports get a small preference.
Airport registerNaPTANRoad network
Travel · open data insight
The right trip for every traveller.
Their closest airport, whether they can travel off-peak, whether they need a hotel before an early flight. The data to answer all of that has always been in UK open data. Hyper-Geo's algorithms turn it into answers and append them to every contact, so every holiday you offer feels hand-picked.
TravelLong-haul and premiumHG1 2QS
Harrogate
LeaningLong-haulPremium fit: Yes
Closest airportLeeds Bradford, 26 min
Off-peakYes60% can travel off-peak
Retired39% over 65Travel any time
Flexible datesHighLots work from home
Family bookingsFew14% of homes have children
22
Insights for this sector
Each with its own confidence
20+
UK data sources
Official and public, combined into one view
1.8m
Live UK postcodes
England, Wales, Scotland, Northern Ireland
100k
Contacts per job
Insight appended in minutes
Open data, brought to life
What do you wish you knew about every customer on your list?
Type it in plain English. We will tell you straight whether we can answer it from UK open data, how our algorithms work it out, and exactly what gets appended to every contact.
Or pick insight we already append
Built for
Tour operatorsCruise linesAirlinesHoliday parksTravel agents
The reality
Departure point is the first thing customers check. It is the last thing most campaigns know.
A family in Harrogate is a 26 minute drive from Leeds Bradford and over an hour from any other airport. Offer them Gatwick and the email is over. Most travel lists hold a postcode and nothing that turns it into a departure point.
01
The wrong airport
Offers built around the biggest hub, not the one each customer flies from.
02
Getting there is the cost
Hotel nights, parking and fuel decide whether an early flight is worth it.
03
Trip style is invisible
Families, retirees and long-haul travellers want different holidays, at different times.
What it changes
What travel teams do with it.
01
Lead with their airport
Their closest airport and their backup, by real drive time, so every offer starts from the right place.
02
Fill cruise and ferry sailings
Their nearest ferry and cruise ports, with the time it takes to get there.
03
Remove the friction
Flag who needs a hotel the night before, who can get there by train, and what the trip costs in fuel.
04
Match the trip to the household
Families, retirees, flexible workers and off-peak travellers, so the right holiday reaches the right home.
The insight we append
22 insights, appended to every contact.
Each one is built from UK open data by our own algorithms. Swipe through them and open any to see where it comes from, how our algorithms work it out, step by step, and the model we use. Every answer arrives with its own High, Medium or Low confidence, and you pay only for the insight you tick.
Q02Getting there
What is their backup airport?
Second choice with drive time.
Airport registerNaPTANRoad network
Q03Getting there
Which airports are within 90 minutes?
List with drive times.
Airport registerNaPTANRoad network
Q04Getting there
What is their closest long-haul airport?
Nearest major airport and drive time.
Airport registerNaPTANRoad network
Q05Getting there
What is their closest train station?
Name and estimated drive time.
NaPTANORR station usageRoad network
Q06Getting there
Could they get to the airport by train?
Yes or No.
NaPTANORR station usageRoad network
Q07Getting there
What is their closest coach station?
Name and estimated drive time.
NaPTANRoad network
Q08Getting there
What is their closest ferry port?
Name and estimated drive time.
Port registerRoad network
Q09Getting there
What is their closest cruise port?
Name and estimated drive time.
Port registerRoad network
Q10Getting there
How will they get to the airport?
Drive and park, Train, or Hotel night before.
Airport registerNaPTANORR station usageCensus 2021+1
Q11Getting there
Will they need a hotel before an early flight?
Yes or No, 90+ minutes from their airport.
Airport registerRoad network
Q12Getting there
What does the airport trip cost in fuel?
Return fuel cost in pounds.
Fuel FinderAirport registerRoad network
Q13Getting there
Will they need transfers (no car)?
% of households with no car.
Census 2021
Q14Who they are
How affluent is the area?
Band A-E.
Land RegistryCensus 2021Retail Points
Q15Who they are
Are they a good fit for premium travel?
Yes, Maybe or No.
Land RegistryCensus 2021Retail Points
Q16Who they are
Are they family travellers?
Yes or No, with % households with children.
Census travel
Q17Who they are
Are they retired (travel any time)?
% aged 65 or over.
Census 2021
Q18Who they are
Are there lots of young adults?
% aged 16 to 24.
Census 2021
Q19Who they are
Can they work remotely (broadband speed)?
Gigabit, Ultrafast, Superfast or Slow.
Ofcom broadband
Q20When they travel
Can they travel off-peak?
% likely to travel off-peak.
Census 2021Census travel
Q21When they travel
Do they have flexible dates (work from home)?
High, Some or Low.
Census travel
Q22When they travel
What kind of trip suits them?
Long-haul lean, Family short-haul lean or Mixed.
Land RegistryCensus 2021Census travelRetail Points
A real example
Exactly what comes back.
Three real postcodes run through the platform with drive time selected, so airports are ranked by how long it takes to get there.
| postcode | airport_1 | airport_1_min | airport_2 | airport_2_min | cruise_port | hotel_needed | confidence |
|---|---|---|---|---|---|---|---|
| SW1A 1AA | London Heathrow | 33 | London City | 34 | Tilbury | No | High |
| LS17 0AD | Leeds Bradford | 19 | Teesside International | 71 | Liverpool | No | High |
| LL55 4UR | Liverpool John Lennon | 110 | Manchester | 115 | Liverpool | Yes | High |
Scroll the table sideways on a phone. The full file has one column per insight and one confidence column for each.
How it works
Your list in. Insight appended.
01
Upload your list
CSV or Excel, up to 100,000 contacts. Names and postcodes are all we need. Anything else you carry through stays yours.
02
Define your question
Pick your sector and tick the questions you want answered. We have already worked out how to answer each one. Choose how closest is measured: straight line, road distance or drive time.
03
Get it appended
Your file back in minutes with the insight added to every contact, each answer next to its confidence, ready for your CRM or campaign tool.
Your own locations
Add your stores. Every traveller gets their nearest.
Upload your stores, hotels or pick-up points with your customer list. Hyper-Geo finds the closest to every traveller, by straight line, road distance or real drive time, and appends the details you choose. So every offer comes from somewhere they know.
- Up to 5,000 of your storesA CSV or Excel file with a postcode column. We spot the postcode column for you and show any postcode we cannot place before you pay.
- Nearest 1, 2 or 3, closest firstSide by side on every contact, each with the distance in miles and the drive time in minutes.
- Your details appendedBranch name, phone number, manager, opening hours. Pick the columns and we add them to every contact.
1Leeds North · 14 min2Harrogate · 21 min3Wakefield · 38 minYour customer
| contact | branch_1_name | branch_1_drive_min | branch_1_miles | branch_1_phone | branch_2_name | branch_2_drive_min |
|---|---|---|---|---|---|---|
| Sarah Holt | Leeds North | 14 | 6.2 | 0113 496 0000 | Harrogate | 21 |
| James Barker | Guildford | 9 | 3.4 | 01632 960 000 | Woking | 17 |
Closest, measured properly
The nearest by road is often not the nearest on a map.
For one in five UK postcodes, the closest petrol station by road is a different one from the closest as the crow flies. Rivers, estuaries and motorways see to that. Choose how closest is measured, job by job.
Straight lineIncluded
As the crow flies. Fast and fine for broad targeting. Drive times shown are estimates.
Road distanceUpgrade
The nearest place by the actual distance you would drive, on the full UK road network.
Drive timeUpgrade
The nearest place by how long it takes to get there. The most accurate answer to "closest".
Where the insight comes from
It was always there. In official UK data.
Census 2021ONS, NRS and NISRA. Households, tenure, cars, age, commuting.
House pricesHM Land Registry price paid, every sale since 2020.
Energy certificatesEvery domestic EPC in England and Wales.
Broadband and mobileOfcom Connected Nations, every postcode.
Fuel and chargingThe government fuel price scheme and live charge point operator feeds.
TransportEvery rail station, coach station, airport and ferry port.
The data was always there. Now make it mean something.
Access is by approved work domain. Tell us who you are and we will set up your company, agree a rate and append insight to your first 200 contacts free.
Request access